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Dr Martens “TOUGH AS YOU” Launch!

Dr. Martens launch ‘TOUGH AS YOU’ to show their wearers are as resilient as their boots. Their boots were forged out of industry, stood through decades of subcultural shifts and remain untouched in six decades. Dr. Martens are built to last.

It is time to shine a light on Docs wearers who have fought back against adversity. People who have done things their way – even after being told ‘no’.

TOUGH AS YOU celebrates individual moments of resilience – the radical, the everyday, and everything in between.

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